You clearly have to find a need that people are willing to pay for. You have to be able to scale it. You also have to build a strong brand story for your business. It helps to connect with your…
BJM: Marketing Your Non-Essential Product / Services In A High Interest & Inflationary Times
There are many of you in businesses that many of your customers / targets will label “Don’t Need”, “Luxury”, “Nice-To-Have”, etc. With all the uncertainty-economic talks of 2023 and people thinking several times before spending. . .your non-essential B2B /…
BJM: Everything Founders Needs To Learn from Apple’s Marketing 101
Some people just want to hate Apple so much, yet they can’t help but be impress by their marketing. Their marketing & overall product R&D & Delivery just continues to stand out. MBHVIM Team Apple WWDC 2023 has come and…
BJM: Marketing Success Tips That Construction Service Providers Should Think About This Spring & Summer
We all can assume COVID and the pandemic is over??? Let’s say it’s over. Now comes the new challenges and new opportunities. From AI, Metaverse, Automation to Housing. For this piece of content we are going to focus on housing,…
BJM: How To Achieve Less Annoying Marketing & More Effective Marketing 101
Everyday someone wants your attention and wants you to act on their message, join their cause, act on their promo,buy their stuff, their unbelievable solutions to your problems…if you take our courses. Oh…don’t get us started with the endless peddling…
BJM: How Confusion & Friction Is Killing Your B2B Marketing ROI 101
Do you know sometimes how tricky it is for men and women to buy some consumer products. There are hygiene products, clothing, food, vehicle, liquor, financial services, general contractor, mechanics, and so on. As you have realized at your local…
BJM: How To Get Service Business, Financial Service Marketing and Strategy Right 101
To you service businesses, CPAs, Professional Service Providers, Construction Service, Financial Service who have allocated their savings or other people’s money to a venture with a plan—strategic plan, then this will definitely help. We live in a hyper-competitive world. Simply…
BJM: Marketing Automation For SMB Service Businesses 101
For a moment you might be thinking hasn’t someone or a company like SalesForce / Marketo/ Hubspot/ Oracle / etc. covered this topic before? Or Why would you want to read this content instead of googling all day long for…
BJM: Marketing and Selling Your CPA, Service Business 2022
There are times in life when an idea comes along that you’ve always had in the back of your mind. It’s the idea that its moment has come. I’m talking about helping you market and sell your financial services solutions…
BJM: The Marketing Specialist vs The Marketing Generalist 101
The difference in a marketing specialist and marketing generalist is clearly obvious by the words specialist and generalist. In the health care system, we have the general physician and we have the plastic surgeon. In construction, we have the general…