Investors, Here’s Why & How Twitter Will Become a $10 Trillion Platform or a Big $44 Billion Waste

To all the investors, advertisers, users, founders, entrepreneurs, businesses, marketers who are just reacting to Twitter s____ show, Let us tell you why Twitter will become a trillion dollar platform. The noise and the chaos is distracting and entertaining now but when you assess the fundamentals of what Elon Musk, Jack Dorsey and his goons (hopefully good wise talented people) can do with Twitter. . .the possibilities are endless. However it could just self destruct to waste.

The journey of this future analysis of Twitter begins with imagining thinking like Elon Musk, Jack Dorsey, Andreessen Horowitz, Investors, founders, consumers, marketers, governments, news media, normal users, extreme users, fake users and the trolls.

For those who are not familiar with the word, Trolls relating to Social Media.
‘Troll’ is a person with the intention to create conflicts and controversy like generating provocative debates, insults, threats, misinformation, lies…etc for different reasons.

As well as evaluating social, economic, and technological trends. The insights being provider are just general information and are not meant as investment advice.

When it comes to Twitter “Social Media businesses”, we believe we see huge opportunity around the world and also because we were curious to see if , in the financial position, we would had invested in helping to buy Twitter? We dive a little deeper and provided some insights below.

As always, we welcome credible investors, venture capitalist, angels, lawyers, bankers, accountants, and founders’ thoughts or conversation. Please feel free to message us and if you need business services like complimenting your VC pipeline or SMB marketing…..reach out to myself or bjmannyst.com via mbhvim.com.

QUICK QUESTIONS TO THINK ABOUT

“Think about it…, no one spends $44 Billion dollars with out some kind of vision, plan, agenda, goal” – Manny of GreatestFounders™
Question, did Elon Musk buy Twitter for a business agenda or personal agenda?
Why didn’t he just buy Reddit when Reddit revenue and usage statistics are way better than Twitter?
Another question to ask, is why does a person like Elon Musk want a social communication platform, when he runs a Electric Automotive Company, Space Company and Satellite Internet division?

Let’s begin…..

All the tone in the media news are just noise. It’s like when everyone was saying Apple will never beat BlackBerry or EV will never become popular. Then a company rose to prove them all wrong. Elon, Jack, and investors are creating something 100x better than Twitter, …at least we really hope so.

2021 TWITTER KEY STATS

Twitter generated $5 billion revenue in 2021, an 35% increase year-on-year
92% of Twitter’s revenue came from advertising in 2021
Twitter posted a net loss of $221 million in 2021, an 80% reduction on the $1.1 billion loss it reported in 2020
Twitter has 206 million daily active users and 38 million users in the United States (possibly dropping in 2022)
It did generate about $570 million from data licensing
Twitter has 17% users come from the US
Twitter revenue by region is made of US which is 50% of the company’s revenues
Twitter seems to attract high amount of 35 – 44 years old so appeal to Gen Z is minimal
Twitter has one of the highest gender disparities out of all social networks, with 68.5% of all users being male

ELON MUSK PERSONALITY TYPE

Elon Musk’s personality is introversion, intuition, thinking, judgement (INTJ)
Looks beyond what is visible to others
When everyone sees a dead bird I bet you he sees something worth more than $44 Billion dollars.
Execution in the face of challenge.
Relies more on rationality than his emotions
INTJ are determined and resilient even in the face of obstacles
Can find and produce lots of ideas due to intuition
An extreme do or die work ethic
Most often chooses a challenging projects that seems unachievable to others
Lives an unbalanced life
Focus
” He has selected three major areas, namely space, clean energy and the internet. Elon Musk wants to make a big difference in these core areas.” (According to him)
Believes In hiring fresh talent and trusts them to give their best
Elon Musk possesses the ability to think at the system level of design and processes meaning he can breakdown any output.
He knows exactly what he wants then leads and he’s not afraid to work with them.
Elon Musk gets his hands dirty
He loves getting into the details of his innovations and according to him, there is no other way of knowing the details than to work the details yourself.
Elon Musk believes in self-analysis and critical thinking about oneself.
He has invested all his savings in ventures that he has faith in, at the risk of going broke.
He believes that you need to make sacrifices when you really like what you do.
The ability to focus on signals not noise
Speaks his mind
Not afraid to fight back
Willing to have fun and not take himself too seriously
A little impulsive with his communication
Occasionally erratic behavior
Loves humanity and wants to see good in the world

TWITTER MAKING MONEY IN THE SHORT TERM

There’s very little way to attract advertisers when the house is crumbling however if Twitter leans to conservative he could eventually attract conservative brands and alienate Liberal brands. Just like what Fox News is to Republican.

Elon took over and everything and everyone wants to blow spoke.

[“Hours before news broke on Thursday that he had completed his $44 billion acquisition of Twitter, Elon Musk wrote an open letter to advertisers stressing that he doesn’t want the platform to become a “free-for-all hellscape.” ]

Some are predicting advertisers will continue running for the exit door faster
Some have said Twitter had become too toxic to be associated with any major brands

Musk wants free-speech however who has the authority to decide what is or not ?

The conservative groups claim pre-Elon Twitter leans more left liberal values

Most marketers are terrified of having their ads run alongside toxic content
Elon Musk wants to make the platform less reliant on advertisers
The reality is that about 90% of Twitter’s revenue comes from advertising
Musk has said content rules won’t change until a new content moderation council is appointed
Twitter doesn’t have the growth in users
Most advertisers have paused their advertising
Some fear Elon may make Twitter experience even worst
If advisers or celebrities pick the wrong side they may face boycotting
Elon Musk is well supported by conservative politicians

Therefore, the threat to their revenue in short term to mid term because there’s a chance a lot of back-end changes may need to be addressed. Some major learning curve for the future management teams. Paying user subscribers will be a tiny percentage of revenue unless they add value like LinkedIn.

“The existing version of Twitter Blue only had a little more than 10,000 subscribers, according to Platformer, and the new version will be 37.5 percent more expensive, requiring verified account holders to pay $8 a month to keep their blue check mark.”

FORMER TWITTER FOUNDER & CEO SUPPORTS ELON & A NEW TWITTER?

There’s one thing most founders know and it’s that they don’t take handing control to their baby lightly. According to reports. Jack Dorsey the founder of Twitter had rolled over his 2.4% stake valued at close to $1 Billion into the new Elon ran company. So instead of taking cash, Jack basically reinvested his stake.

Dorsey and Musk are believed to be good friends.
Dorsey has tweeted that he doesn’t “believe anyone should own or run Twitter,” explaining that he believes it should be a public good.
Dorsey has said, “a new platform is needed. It can’t be a company. This is why I left.”
Musk has asked Jack what the platform should look like and Dorsey has stated that it should be “an open source protocol” and not rely on “an advertising model,”
Dorsey has said that Twitter “should never have been a company,”
A decentralized Twitter Musk recommends
“Dorsey launched a beta test of a new, decentralized social media app called Bluesky that could eventually compete with Twitter.” or merge with twitter.

Note: In our opinion, Jack & Elon are not taking on re-invention of Twitter for money sake but for a higher social good that will outlast them and be financially self-sustaining.

WHY YOU SHOULD CARE ABOUT TWITTER?

Whether you are a user, non-user, investor, celebrity and institution tell us of another unfiltered platform that touches so many voices like a town hall. It’s a powerful tool for good and unfortunately for evil. It’s role in politics and government is powerful.

Facebook casual social, LinkedIn is business social. TikTok is short entertainment with little social, Snapchat it exist. Twitter short content social like a town hall forum.

You can quickly take the social and economic temperature of any region and nation.
No heavy gatekeeping and heavy biases when compared to offline alternatives.
It’s got more active influencers than Facebook
It’s revealing real time internet trends and helping identify future trends
It’s a way to identify hate, good, harm, charity and address it instead of it being hidden
A way to reach those less tolerant of others
A way to understand those who share and consume conspiracy theories
Parts of it could become a more trusting source of information
A place to decide whether paying to be verified and heard is fair?
A way to learn to improve content moderation in a world of many values and agendas.

KEY BIGGEST THREATS TO TWITTERS FUTURE?

In our opinion, the few biggest threat to Twitters future are alarming however here are few key ones. Starting with: Itself, people moving away from text-based social experience, technology, generational, toxic content, runs out of money, or not able to attract good quality people.

One that recently caught our attention is that Twitter could be so toxic that Apple, & Google decide to take it off their respective app stores.

[“In response, Musk acknowledged that there was a risk that Apple and Google might decide not to further distribute Twitter due to violations of their rules. He then issued a preemptive threat to the two giants of Silicon Valley, by saying that he would manufacture a smartphone, if it came to that, in order to distribute Twitter.”]

[“If Apple & Google boot Twitter from their app stores, @elonmusk should produce his own smartphone,” the Twitter user said. “Half the country would happily ditch the biased, snooping iPhone & Android. The man builds rockets to Mars, a silly little smartphone should be easy, right?”]

Musk replied.

[“I certainly hope it does not come to that, but, yes, if there is no other choice, I will make an alternative phone,” the tech mogul announced. ]

THE PROBLEM WITH SOCIAL PLATFORMS LIKE TWITTER

Obviously the typical issues
Like every social media platform it is designed to be addictive
It overwhelms you
The debates can be enjoyable and some can turn toxic
Herds of Twitter users can crowd out other information sources
Maintaining order is challenging
Harassment and abuse
Not everyone has good intentions
The mob mentality that many users adopt is terrifying to the receiver
The platform has done little to innovate in the face of an increasingly-competitive social media landscape.
It stifles balanced and necessary conversations
The tweet can threaten people’s safety
People are angry about the state of the world
Twitter is huge in the US, Japan, the UK, and India.
Not expanding its influence in emerging markets
It does have ways to cater to countries rules and cultures
Hate is cloaked in jokes, other expression with minimums consequences
Scapegoating Musk for the site’s issues and world’s issues
Short bursts of limited letter characters with no depth
Twitter is meant for quick emotional expression
The platform’s seems to favor those who fabricate information so that it goes viral
You cut through the noise by pushing the boundary with dishonesty
Behavior that gets rewarded gets repeated.
Most users don’t use Twitter to form opinions and find information they use it to communicate their agenda which gets validated.
Any moderation system is not perfect
Inflammatory interaction is the desire at the expense of thoughtful discussion
Elon Musk didn’t create Twitter’s problems; he embodies it
Both security and privacy of users is still a problem
Many countries and companies are know to use platforms like Twitter to influence opinion or views
Authorities and well funded groups can use it for good or for evil
No one seems to handle critics well
Controlling the flow of information, views, opinion is the dream of some powerful men & women.
Mr Musk may not be the leader that can turn Twitter to healthy town house
These are the venting of inequality in power, voice, attention, resources, well being and so on
Twitter’s current Kings, Queens and Pawns system is not healthy
Some are prepared to buy followers
Pay for bots and trolls, and to boost tweets that “disrupt healthy conversations
Elon wants to make Twitter financially self sustaining and wants a global town hall.

“Verification has nothing to do with wealth, and everything to do with credibility,” – a critic

“The second problem is that, by extending verification to everyone, it’s possible to spoof accounts: anyone can change their photo and name to appear to be, say, Elon Musk – imagine that happening with a verified sticker next to it. You’d have to be extra careful not to get taken in by a fake.”

THE ALTERNATIVES TO TWITTER?

Everyone seems to be mentioning Mastodon.

“Mastodon has seen a surge in growth since Musk purchased Twitter, though it’s still small in comparison. As of today, Mastodon has reached more than 1 million active users and registered nearly 480,000 new users since October 27th, according to Rochko. Twitter has around 237 million total users. “

“The major difference between the platforms is that Mastodon is a decentralized platform created by a crowdfunded nonprofit, meaning that no one person is in complete control. Users are required to join servers specific to a city, country, or interest like gaming, and each server is moderated by its owners, who can delete posts that include hate speech or illegal content.”

Mastodon is a free, open source software that operates similarly to Twitter. it allows users to create, host, and run communities or “instances.” Each instance has a different set of conduct policies determined by the hosts.

And many others that are twitter like are just smaller Twitter experience. Some are focus niche groups.

if you try it, tell us what you think of Mastodon?

THE PEOPLE SUPPOSEDLY INVOLVED IN THE ELON MUSK TWITTER

(According to media reports)

Elon Musk
“Musk has a hands-on management style, and has spoken in the past about sleeping in the Tesla factory to make sure work was on schedule. He’s taking a similar approach to Twitter already.”

Jared Birchall
“Birchall is one of Musk’s closest advisers and has managed the billionaire’s personal fortune as head of his family office since 2016. He’s a former Morgan Stanley wealth manager and helped set up the financing for Musk’s Twitter buyout. “

Jason Calacanis
“Calacanis pitched Musk ideas on how to change Twitter before the acquisition. “

David Sacks
“Sacks has worked with Musk since the two were part of PayPal’s team in the early 2000s. They both made fortunes when the company sold, and Sacks has invested in a string of successful start-ups since then, including Airbnb, Facebook and Uber. He’s also become a conservative media figure and a major Republican donor who helped fund the successful recall of San Francisco DA Chesa Boudin earlier this year. “

Alex Spiro
“A lawyer at New York law firm Quinn Emanuel, Spiro has become a bigger and bigger figure in Musk’s orbit over the past few years. He helped Musk win a defamation lawsuit for his comments insulting a cave diver he got into a Twitter fight with over the rescue of a Thai boys soccer team several years ago. “

Sriram Krishnan
“Krishnan helps lead cryptocurrency investments at Silicon Valley venture capital heavyweight Andreessen Horowitz, which invested $400 million in Musk’s Twitter acquisition. He’s also worked in product development positions at Facebook, Snapchat and, from 2017 till 2019 at Twitter. On Monday he said he was helping Musk out at Twitter “temporarily.” It’s unclear exactly what Krishnan is doing, but he’s the only one in Musk’s team that has actually worked at Twitter before. “

Now to the real beef of this content….

HOW TWITTER BECOMES A $10 TRILLION DOLLAR PLATFORM

***This is a disclaimer. We are simply imagining the possibilities of the future of Twitter and any content presented are just meant as futuristic speculation. As a user or advertiser or investor do your own homework.

Bring Order & Balance
The way Twitter becomes a $10 Trillion Dollar company is to take the good from social platform from around the world and address the bad with powerful mechanism and AI to reduce the reach / impact of the toxic stuff. Elon or other parties needs to clarify what is non-harmful free speech and what is just toxic.

Experience Options
Also creating micro communities instead of one giant hellhole. Some people are pro guns and some are non-gun enthusiast. Some people want conservative views and some don’t.

Generational, Gender & Technology
Also they may need to decide if they want to attract the next generation, more women, etc with text or metaverse or video or voice. Some aspect of using Twitter may have confirmed verified identity. Some aspect may require people to explain the origins of their views.

Growth & Revenue
The $10 Trillion valuation comes when he (Elon & Twitter) organizes the platform/followers in a community, neighborhoods, regional, national, global, micro and macro social economic town-hall that people can express their true pros and true cons about subject matters safely.

Then combine social with peer rating search. Then combine that with the integration of shopping, finance, education, events and lifestyle, and advertising (optional). The anonymize data and trend spotting could be much powerful than Google. Then comes telecommunication that exceeds WhatsApp, WeChat, Phone Carriers, Google, Apple, etc

FUTURE OF COMMUNICATION

More virtual world
There may be more challenge to the definition of human
More identities in the virtual worlds
Everyone will have multiple version of identity
AR wearable will be as common as smartphones
The web will appear layered over the real world
Typing messages will go away in favor of verbal and auditory communications when users are certain the tech company can give users primary control over data
Words and visual predictive technologies will aid in essentially creative moment
As complexity increases, so do the number of problems
Digital identity theft will be more common
Government will not be able to keep up with all the development and threats
Authoritative countries will crave tools that control but people will push back
Advertising, gaming, and payment processing is going to be common on messaging platforms
The idea of the super app will become a mission
Like WeChat various functionalities are woven into everything users need or want
More immersive convenient co-experiences
3D internet browsing experience
Voice will slowly overtakes texting as the way we interact with devices and apps
More and more openness of platform to outside developers
Blockchain identity systems
More relationship management tools
Sharing of data to help users do more
Unifying social with search
Metaverse Internet
More Heightened concerns over surveillance
Desire for digital free zones will grow
Concern over personal safety will grow
Digital terror, and crime will grow
Devices manufacturer will try to own more of the software platform like Apple
Behavior reflection will be in demand as people observe their past data trails
Behavior spoofing will become more common
Everyone has the means to voice their pain 24/7
There may be virtual Geo borders
More sub internet or private internet
Some Internet interaction may require true identity verification
Human nature is still the same
Family bonds will weaken if prevention are not there
Metal health and loneliness issues will continue because things are faster and complex
More entity exploit polarization
More and more will become misinformed if creditable sources dwindle
The rise of virtual nations and digital twins
What is being social
The internet will accelerate
A world where creators and community managers will enter revenue sharing
More bots on platforms
More short attention span
More and more people will complain about their inability to focus
Users will continue to be the product if new revenue models are not created
More Artificial Intelligent Machines / Bots / Algorithms will decides what gets amplified
There will be ways to transfer your followers and audiences to other platforms
There will be steps to aid you in proper behavior
Moderate hate speech and disinformation will be done by powerful A.I. moderator that can spot post that fit a criteria then quarantine accounts and limiting post reach
Anonymity to the general public will be done however some institution will require knowing the ID of the person behind it
Trust in social network not providing government with info about their account users will erode
The demand for community and belonging will increase
People will be able to monetize their data history
Communicating via AR and VR
Redefining friendships

“But, I think once Twitter is set on the right path, it will be much easier to manage than SpaceX or Tesla.”——He concluded by saying, “It’s important we take actions to ensure that the light of consciousness continues. We should really understand that consciousness is but a small candle in a vast darkness, and can easily go out.”
Elon Musk

FYI, TWITTER RULES PAGE

The reality of managing a social platform like Twitter comes with a lot of challenges. Add to that different nation laws, cultures, views, values, agendas, interest, etc , it really can quickly turn to a hellhole. Just to understand the rules & policies, check out their page. https://help.twitter.com/en/rules-and-policies It covers a lot.

General

The Twitter Rules
Deceased individuals
Username squatting policy

Platform integrity and authenticity

Crisis misinformation policy
Misleading and deceptive identities policy
Parody, commentary, and fan account policy
Copypasta and duplicate content policy
Platform manipulation and spam policy
Synthetic and manipulated media policy
Civic integrity policy
COVID-19 misleading information policy
Coordinated harmful activity
Financial scam policy
Distribution of hacked materials policy
Ban evasion policy

Safety and Cybercrime

Sensitive media policy
Non-consensual nudity policy
Suicide and Self-harm Policy
Perpetrators of violent attacks policy
Private information policy
Hateful conduct policy
Abusive behavior
Violent organizations policy
Violent threats policy
Glorification of violence policy
Abusive profile information
Illegal or certain regulated goods or services
Child sexual exploitation policy

Intellectual property

Platform Use Guidelines

Content Monetization Standards

Report violations
How cookies are used on Twitter
Twitter shopping policies
Professional account policy
Guidelines for Promotions on Twitter
Twitter, our services, and corporate affiliates
About government and state-affiliated media account labels on Twitter
About public-interest exceptions on Twitter
Twitter Moments guidelines and principles
Notices on Twitter and what they mean
Our range of enforcement options
Fair use policy
About search rules and restrictions
How to report security vulnerabilities
About Twitter limits
Defending and respecting the rights of people using our service
About rules and best practices with account behaviors
About Twitter’s APIs
Vine Camera Terms of Service and privacy policy
Automation rules
Inactive account policy
About country withheld content
Curation style guide
Super Follows policy
Reporting false information in France
Updates to our Terms of Service and Privacy Policy
Additional information about data processing
Our approach to policy development and enforcement philosophy
About specific instances when a Tweet’s reach may be limited

Account Settings
Your media settings
How to contact Twitter about a deceased family member’s account

Law Enforcement Guidelines

Guidelines for law enforcement
Legal request FAQs

Research and Experiments

Twitter Voices, Twitter Insiders, and Creator Insiders Terms of Use
About user research at Twitter
What is the Twitter iOS Beta program?
About the Twitter Experiments Program

Country-specific resources

Basic online safety expectations-Australia
Grievance Officer – India

FYI, COMMON STEPS IN POST M&A

We wanted to understand what would likely be the process in a post merger or acquisition transaction and curious whether Elon really prepared or was it just last minute. Technically with Twitter, there was not a merger. It was straight business purchase.

Further complicating matters of acquiring a business like Twitter is the fact that there are suddenly a lot of stakeholders, regulations, stockholders, policies, R&D, employees, users, customers, governments, concerns, potential sabotage, fraud, theft, existing plans, and etc

It is much better not do hostile M&A or M&A without majority support
At the beginning of the M&A process, a company’s executives / founders / owners should gather all of the potential stakeholders involved in a deal’s target, and agree on a due diligence process.
Due to significant costs, it’s important not to do M&A on impulse
It is said that the team who did the due-diligence pre M&A should be involve in the post M&A efforts so that work is not completely redone or doing wasteful tasks
There may be gaps of knowledge and oversights which then needs a secure centralized means of communication and organizing the process
During M&A some forget the less senior position people and don’t take take inventory of talents & resources available
It is suggested to care, calm nerves, address concerns and ease people through the process
In M&A try to make friends not create enemies cause it’s a small world sometimes
Remember there are many functions and departments to a successful business
Have a Post M&A checklist

Types of Post-Merger Integration

There are four typical types of post-acquisition integration.

Absorption
Absorption takes place when the acquiring company completely absorbs the target, including all processes, organizations, and procedures.
Symbiosis
Symbiosis only occurs in certain areas to help meet the goals of the merger or acquisition.
Preservation
The target company is mostly kept self-governing, however, some integration may occur with financial information.
Holding
This is when the acquiring company holds ownership of the target company, but they don’t integrate with each other.

[“Ongoing research by consulting firm KPMG suggests that 70% of the value erosion for deals that fail occurs at the post-integration phase.”]

APRIL 14 2023 BELOW CONTENT NEWS UPDATE

Twitter Company ‘No Longer Exists,’ Is Now Part of Musk’s X
April 11, 2023 at 3:21 pm Updated April 11, 2023 at 10:42 pm
4–5 minutes

(Bloomberg) — Twitter Inc. has ceased to be an independent company after merging with a newly formed shell firm called X Corp., driving speculation about what Elon Musk intends for the social media platform.

Twitter “no longer exists” after being merged with X Corp., according to an April 4 document submitted in a California court for a lawsuit filed against the company and its former chief executive officer, Jack Dorsey, last year by conservative activist Laura Loomer.

It’s unclear what the change means for Twitter, which has seen a sweeping overhaul since Musk bought the company for $44 billion last year. The billionaire owner has in the past suggested that buying Twitter would be an “accelerant” for creating X — which he dubbed an “everything app.” Musk tweeted about the move Tuesday with the single character “X.”

Read More: Musk’s Everything App ‘X’ Sounds a Lot Like China’s WeChat

The world’s second-richest man has professed his desire to make X similar to China’s WeChat, a super-app owned by Tencent Holdings Ltd. used for everything from payments and booking event tickets to messaging. But he’s been vague about how it will fit in with his sprawling business empire, ranging from the electric car giant Tesla Inc. to Space Exploration Technologies Corp. Musk also owns the domain “X.com” — the name of the online payments company he started and eventually merged with PayPal.

Musk first set up a trio of holding companies in Delaware with a variation of the name “X Holdings” in April last year as part of his takeover bid for Twitter. But X Corp. was established on March 9 in Nevada, according to records filed in the state. Its merger with Twitter was submitted on March 15. Musk is president of the firm and its parent, X Holdings Corp., which was also created last month and has an authorized capital of $2 million, filings show. The recent changes were first reported by Slate.

“It is understood in the corporate world that incorporating in Nevada is what you do if you want to have fewer fiduciary obligations,” said Ann Lipton, associate dean at Tulane University’s law school. “It’s just harder to sue officers and directors of Nevada companies for breach of fiduciary obligations if you’re an investor.” Twitter was previously incorporated in Delaware, and Musk’s battle over acquiring the company took place in its chancery court.

Twitter, which no longer has a team handling media queries, did not respond to questions sent by Bloomberg News. Lawyers for the law firm representing Twitter in the case, Willkie Farr & Gallagher, also did not immediately respond to a request for comment.

Read more: Musk Says Most Twitter Advertisers Have Returned as Profit Nears

Musk said during a Twitter Spaces interview with the BBC late Tuesday at the company’s San Francisco headquarters that he had plans for the new holding company X, reaffirming that Twitter was “an accelerant” toward his vision of an everything app. But he declined to elaborate, saying observers will just have to “stay tuned to find out.”

The move sparked intense speculation on Twitter about what it meant, with Musk’s tweet attracting more than 13 million views within hours. In Japan, the topic “Twitter Gone” started trending, with users joking that Twitter’s new name will resemble that of a local rock band, X Japan.

“Musk could create a parent structure, similar to Alphabet, where he has all his companies,” said Mandeep Singh, analyst for Bloomberg Intelligence. “I don’t see how he can layer e-commerce or payments in Twitter right when larger peers such as Alphabet and Meta have struggled to become an everything app on the consumer side.”

–With assistance from Diana Li, Aisha Counts and Vlad Savov.

(Updates with Musk interview comments from the eighth paragraph)

More stories like this are available on bloomberg.com

This story (update) was originally published at bloomberg.com. Read it here.