Communications Archives

How Founders & Investors Can Identify & Deal With Toxic People In 2024 – Part 1

What causes toxic behavior? There are many factors that can cause toxic behavior. Nature “The so-called Dark Triad of personality refers to three categories of humans’ worst traits —-narcissism, Machiavellianism, and psychopathy — that some people may exhibit.” Research suggests that these traits…

BJM: Marketing Metrics Every Property Marketer Should Know 101

[Marketing metrics play a critical role in the success of property marketing campaigns. In an increasingly competitive real estate market, property marketers need to rely on data-driven insights to make informed decisions and optimize their strategies. By tracking and analyzing…

Offline vs Online: Different Approaches to Building Customer trust – Comparative Insights from the SaaS & Real Estate Marketing Fields

r [In today’s rapidly evolving business landscape, building and maintaining customer trust is more crucial than ever. This holds true across various industries, including real estate and SaaS marketing. However, the approaches to cultivating trust can differ significantly between offline…

Customer-Centric Approaches to Building Trust with SaaS and Real Estate Clients

r [Trust is the bedrock of any successful business relationship, and this holds true for both the real estate and Software-as-a-Service (SaaS) industries. In these highly competitive markets, establishing and nurturing trust with clients and customers is essential for long-term…

BJM: How to Market Your Multifamily Real Estate Cleaning Company & Generate Leads

[In today’s competitive business landscape, multifamily cleaning companies play a crucial role in maintaining the cleanliness and hygiene of residential complexes, apartment buildings, and condominiums. However, to thrive in this industry, it is essential for these businesses to generate a…

How You & Founders Could Be Supporting and Sponsoring Communities During Inflationary Times

Inflation is everywhere. Housing affordable crisis is everywhere. Everyone is under stress. Founders, CEOs, SMB are terrified of the uncertainty. Small Businesses are not sure how they will make the numbers work. Parents are concerned. In some parts of the…

BJM: How To Optimize Customer Experience Through Inflationary Times With a Comprehensive Set of KPI Measurements

[In today’s highly competitive business landscape, providing an exceptional customer experience has become a key differentiator for organizations. To effectively enhance and optimize customer experiences, businesses rely on a comprehensive set of key performance indicators (KPIs) that help measure various…

What Business and Marketing Lessons Every Founder, Investor, Real Estate Developer Can Learn From Taylor Swift & Beyonce

Marketing and Business lessons from two great women. Okay first, before you get too excited…our group spent hours discussing this question before the topic above. “Which one is more terrifying AI (Artificial Intelligence) or the growing Women Empowerment.? ” Everyone…

BJM: Strategies for Implementing Price Increases in the B2B Uncertain Market 101

Before you take action about adjusting your business prices, packages, services, etc. Make sure you think long and very hard. ‘Cause you could either end up shooting yourself in the foot or making more money to stay alive. Especially during…

Category: Communications